Why the treats we sell are the best choice for your pets

Sep 18 , 2021

Why the treats we sell are the best choice for your pets


We can guarantee that it is 


We have created a range of low fat, nutrient dense treats full of naturally occurring vitamins & minerals.


We guarantee there is no other treat that has our qualities for nutrition, flavour and aroma.


Helping pet owners keep their pets healthier and live longer through the food they feed them. We are passionate about supporting healthy food choices for all pets.


They are a Manufacturer of high quality, aromatic, pure natural treat that is the closest to raw that had never been seen or experienced by any pet lover, owner, dog trainer or industry person.

The Benefits of Nutrieseal®

  • Up to 50% cheaper than freeze dried products
  • Superior or equal in nutrition compared to freeze dried 
  • Superior to air drying
  • Superior to oven drying/baked
  • Superior in flavour, intensified through the Nutrieseal® process
  • A strong & pleasant aroma
  • Shelf stable product, no refrigeration required
  • Effectively neutralising harmful bacteria
  • We don’t just extract moisture, we intensify the product.

Nutrieseal® technology ensures minimal interference with the raw product, producing a natural treat full of flavour, colour & nutrition.

When dehydrating meats all care needs to be taken into the final stability and nutritional quality of the product.

Water Activity is a critical factor in how your product can remain stable and avoid mould and fungal growth.

If you extract too much moisture you can make the product very light in weight and more expensive. If you do not extract enough moisture your product remains unstable and susceptible to mould and fungal growth as well as any bacteria that was not dealt with through pasteurisation.

Pasteurisation is a critical factor in controlling bacteria in your product.

Heating the product too long will just denature the product, you may as well feed your pets cooked meats as most of the benefits for your pets will not be there. Not giving the product enough time under pasteurisation temperatures leaves the product vulnerable to bacteria that have not been dealt with.

Finding the balance between the two is tantamount to a healthy shelf stable treat.

This is where the Nutrieseal® process comes into its own. Let us try to explain this for you.

How Nutrieseal ® works

  • Loyalty Pet Treats is the only pet treat manufacturing company in the world with its unique advanced dehydration technology. Using refrigeration, coupled with our patented Nutrieseal® system, we produce premium quality treats every time.
  • The Nutrieseal® system is designed for dehydrating food products: meats, fish, poultry, vegetables and fruit at low temperatures.
  • Product is loaded into a hermetically sealed chamber with no outside influences. Our Nutrieseal® system sends a controlled airflow of continuously purified air over the product extracting the moisture (we work in reverse we suck the moisture out others blow hot air). The purified air kills airborne bacteria as well as bacteria on the surface of the food and process equipment.
  • Temperature profiles during dehydration are varied according to product characteristics and to perform pasteurisation at two key times. Duration of the pasteurisation cycles are varied to ensure the required temperatures are achieved throughout the mass of the food product. Total drying time varies according to product characteristics and is typically in the range of 36 hours to 55 hours.
  • The automated low temperature control system monitors the temperatures throughout the whole process, varying it so as not to denature or destroy the proteins, nutrition, flavour or aroma of the product.
  • The low temperature moisture extraction and the re-circulation of the drying air retains the maximum amount of flavours and aroma in the food and has the minimum effect/degradation of organics/nutrients within the food structure.
  • The result of this is the high-quality finished products sold by Wag Tail Natural


Nutrieseal®  compared to other Pet Treats Processes

Other forms of drying are effective to a point & no doubt you will hear the virtues of one over the other, but in simplistic terms, this is a break down for you.

Freeze Drying

• Freeze-drying is NOT a food safety practice.
• It does NOT kill bacteria

Freeze drying is used in Research Laboratories around the world. The reason for this is, you can dry all forms of bacteria and virus and put them in a point of stasis and store them for long periods of time. When thawed out and exposed to ambient temperatures all the virus and bacteria are reactivated back to where they were. The issue on any freeze-dried pet products, all the talk is about how they dry and preserve the product, but nothing as to how they deal with the bacteria. Most treatments will involve a heat treatment at some stage to pasteurise the product to destroy bacteria, you don’t see that on any sites, so not sure about the products stability once packet is opened or moisture is added.

Heat/Air Drying

• Reduces nutritional value and flavour.

Product is loaded into a dryer; fans draw in fresh air, distribute it evenly over the product, and expel it through a discharge vent. Standard units operate from ambient up to 120 °C, modulating valves also enable the flow of air through the cabinet to be varied and the operating temperature can be adjusted up to 200°C.

Anything over 70c for long periods is actually cooking your meat dry, so 120c – 200c is definitely denaturing your product by cooking dry and destroying any nutritional benefits.

Air drying involves sourcing air from outside, so if filters are clogged or dirty, if it is raining or very humid!!!! These are elements that influence how your products dry, the length of time it takes to dry & the quality of the finished product.

The final result from this process is, you should have a product that has dealt with bacterial issues, but in the process has reduced nutritional values and flavour.

Extruded “shaped” treats

• Denaturation of proteins
• Simplification of complex starches, increasing rates of tooth decay 
• Reduction of microorganisms in the final product
• Slight increase of iron-bioavailability
• Creation of insulin-desensitizing starches (a potential risk-factor for
developing diabetes)
• Loss of lysine, an essential amino acid necessary for developmental growth
and nitrogen management
• Increase of glycemic index of the processed food, as the “extrusion process
significantly increased the availability of carbohydrates for digestion”
• Destruction of Vitamin A (beta-carotene)

Extrusion is a high heat and pressure process that pushes the ingredients through a metal die with holes cut for the blended mixture to pass through. For kibble it “puffs” the ingredients into kibble bits after which they’re sprayed with a “tasty” coating to make them more appealing to your dog.